News & Opinions

First analytics tool worldwide to evaluate company articles on Wikipedia

With the Wikipedia Corporate Index (WCI), communications agency Fleishman-Hillard now offers companies a comprehensive analytical tool that evaluates all approx. 15,000 German company articles in a standardised score card. The WCI was developed by a team led by Arne Klempert, Director Digital at Fleishman-Hillard and former spokesman for Wikipedia in Germany. The tool provides a solid decision-making basis for corporate communications officers in terms of measures to improve corporate entries on Wikipedia as well as a basis for competitor comparisons. For the technical implementation and design of the online platform, Fleishman-Hillard worked with compuccino, an agency experienced in data visualisation.

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Be up to date on the German Technology Practice Group at Fleishman-Hillard with the Tech Team’s newsletter.

In this issue: Start-up PR +++ Digital Influence Index +++ Online Newsrooms +++ Xerox selects Fleishman-Hillard “Agency of the Year” and much more.

http://newsletter.fleishmaneurope.de/tech/2012-06_e

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With their concept for the PDE-5-inhibitor Levitra^® and its new orodispersible formulation (Levitra^® ODT), the FH Healthcare team was able to convince Bayer Healthcare Pharmaceuticals in a pitch. Besides the development of material for global and local media relations, the work is focused on online communication.

After the successful start of working together with Levitra^® ODT Bayer Healthcare Pharmaceuticals consigned the healthcare specialists from Frankfurt additionally with the PR budget for the area of Andrology, which embraces the testosterone portfolio of Bayer Healthcare. “We are very proud that we were able to expand our work with such an important client”, Dr. Stephan Kühne, Senior Vice President of Fleishman-Hillard and leader of the Healthcare Team, reports happily. Besides the new budgets, Fleishman-Hillard is in charge of the area of animal health of Bayer Vital GmbH.

For more information, please contact:

Dr. Stephan Kühne
Director Healthcare
Tel.: +49-69-40 57 02 – 357
stephan.kuehne@fleishmaneurope.com

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On June 7, Fleishman-Hillard invited to the 2. Munich Marcom Round Table. The occasional event series launched successfully last year aims at customers, prospects, communication experts and friends of our agency. While the last Marcom Round Table dealt with the collaboration between agencies, companies and publishers we focused on opportunities and obstacles that unfold along with the new media and social networks this time.

Arne Klempert, Digital Director for Fleishman-Hillard, and Thorsten Feldmann, attorney-at-law specialized in copyright and media law who is based in Berlin, presented their thesis in short impulse lectures that the much quoted swarm intelligence does not exist on the web in the very sense of the word at all. Instead it is individuals who produce undulating movements, set trends and focus on topics or oust politicians from ministerial posts (catchword Guttenplag).

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The management of Fleishman-Hillard Germany welcomed 180 guests to their new Berlin office at historical Potsdamer Platz to celebrate the agency’s 20th anniversary in Germany.

Clients, colleagues and affiliate partners from the network – many of them gathered for the Fleishman-Hillard Global Public Affairs Summit that started the next day in Berlin, too – and stakeholders from politics, media and industry associations payed tribute to the achievements of the German Fleishman-Hillard team in the past twenty years. What started in Frankfurt in 1991 grew over the years to a multi-offices operation with further offices in Berlin and Munich. A highlight of the anniversary reception which was followed by a dinner in the spectacular restaurant under the Reichstag cupola was key note speaker Professor Peter Wippermann . He spoke about swarm intelligence as the Web 2.0’s new dimension.

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